Chris Henson, the current COO of Winston-Salem, N.C.-based BB&T Corp., was appointed president of the company and its unit, Branch Banking and Trust Co., effective immediately.

Henson will hold the new appointment in addition to his COO post. Previously, Chairman and CEO Kelly King was president of the holding company, according to SNL data.

Henson now oversees data and technology services; deposit, payment and operations services; enterprise digital strategy; enterprise marketing, sales and experience group; financial services; human systems; legal; insurance services; mortgage; and the company's specialized lending subsidiaries. He will also oversee the community banking division in 2017 after the retirement of Ricky Brown.