Home and kitchen products company Tupperware Brands Corp. said Dec. 14 said it has agreed to sell its Beauticontrol assets to Youngevity International Inc., a California-based health and lifestyle direct-selling company, for an undisclosed price.
Youngevity will integrate Beauticontrol's salesforce into its company and sell Beauticontrol's products, Tupperware said. Both Tupperware and Youngevity use direct sales as a significant part of their distribution channel. Tupperware did not provide information about Beauticontrol's product range but the brand appears to offer skin care and anti-aging beauty products, according to Google search results and product listings on Amazon.com Inc.'s website.
Florida-based Tupperware said it will earn royalties based on the future sales of the Beauticontrol sales force. It said it will also earn royalties on the Youngevity sales force's future sales of Beauticontrol products.
Rick Goings, chairman and CEO of Tupperware Brands, said the financial impact of the Beauticontrol deal will likely be "modest" in any particular year, but it will benefit Tupperware shareholders.