trending Market Intelligence /marketintelligence/en/news-insights/trending/bjaigkkv6ejgm8e4ce0joq2 content esgSubNav
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us
In This List

Entravision buys digital advertising technology company

Podcast

Episode 3: Transformation of Customer Experience in 2020

Podcast

Episode 2: Origins of 451 Research - Part 2

Podcast

Episode 1: Origins of 451 Research - Part 1

Blog

Culture of success: 451 Research survey highlights the keys to strong data and analytics initiatives


Entravision buys digital advertising technology company

Broadcaster Entravision Communications Corp. acquired Smadex, a digital advertising technology company, for an undisclosed sum.

The acquisition was completed via Entravision's Headway business unit, the company said June 13. Smadex will become part of Entravision's Headway business unit, a data-driven media buying company for marketers worldwide.

Based in Barcelona, Smadex is a mobile programmatic services provider and demand-side platform with proprietary technology that allows advertisers to execute performance campaigns on mobile devices.