trending Market Intelligence /marketintelligence/en/news-insights/trending/bIUz8ptIP3lkZxAkODJXLQ2 content esgSubNav
In This List

Allstate phasing out Esurance brand

Blog

Insurance Underwriting Transformed How Insurers Can Harness Probability of Default Models for Smarter Credit Decisions

Blog

The World's Largest P&C Insurers, 2023

Blog

The Worlds Largest Life Insurers, 2023

Blog

Essential IR Insights Newsletter Fall - 2023


Allstate phasing out Esurance brand

Allstate Corp. will retire its Esurance brand in 2020 as a part of a new growth plan.

Allstate, Esurance, Encompass and Answer Financial will be combined into one business model, which the company said will lower costs and support more competitive prices without reducing margins. Investments in marketing the Allstate brand will be significantly increased by reallocating Esurance spending and reducing operating expenses.

Access to Allstate-branded property-liability products will be expanded in 2020, which the company said means it will no longer be necessary to use both the Allstate and Esurance brands for direct sales.