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Allstate phasing out Esurance brand

Allstate Corp. will retire its Esurance brand in 2020 as a part of a new growth plan.

Allstate, Esurance, Encompass and Answer Financial will be combined into one business model, which the company said will lower costs and support more competitive prices without reducing margins. Investments in marketing the Allstate brand will be significantly increased by reallocating Esurance spending and reducing operating expenses.

Access to Allstate-branded property-liability products will be expanded in 2020, which the company said means it will no longer be necessary to use both the Allstate and Esurance brands for direct sales.