Darien Rowayton Bank is rebranding in 2018, taking on the name of its online lending platform, Laurel Road.
The change is expected to take effect before the end of the first quarter, Laurel Road Chief Marketing Officer Alyssa Schaefer told S&P Global Market Intelligence. Other announcements are in the offing.
In addition, the bank's holding company, Alcar LLC, converted into Alcar Inc. in August. Schaefer noted that becoming a corporation opened the company up "to a greater network of strategic partners and investors."
Darien Rowayton is a Darien, Conn.-based bank with $659.3 million in assets, as of Sept. 30.