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Google acquires digital marketing startup

Google Inc. has acquired Santa Monica, Calif.-based digital marketing firm FameBit, which owns an online marketplace that connects video content creators with brands.

The deal, financial details of which were not disclosed, is expected to help generate more branded video deals on Google's video platform YouTube, according to an Oct. 11 post on YouTube's official blog. Google is also hoping to offer FameBit as a brand strategy solution for multichannel networks and advertising agencies.

As part of the acquisition, YouTube content creators will still be able to choose their preferred working relationships with brands through the use of FameBit.

FameBit will remain a stand-alone company under the Alphabet Inc. unit following the acquisition, founders David Kierzkowski and Agnes Kozera said in a separate official blog post the same day.