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South Asia's YuppTV in deal to expand digital catalog

South Asia-focused over-the-top content provider has partnered with theIndian digital media brand Arré to offer the latter's contenton its platform, The Economic Times(India) reported July 4.

Under the deal, Arré's catalog of web series, socialexperiments, reality shows, documentaries and non-fiction products will be madeavailable on YuppTV Bazaar, an online marketplace for video content.

YuppTV Bazaar will initially host two Arré web series,"A.I.SHA My Virtual Girlfriend" and "I Don't Watch TV."