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Sinclair Broadcast Group to deploy Burst platform

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Sinclair Broadcast Group to deploy Burst platform

SinclairBroadcast Group Inc. struck a partnership with Burst, a mobilevideo technology company, to deploy Burst's platform across more than 50Sinclair TV markets and on TennisChannel (US).

Pursuant to the partnership, Sinclair will continue rollingout Burst's platform through the year. The platform allows broadcasters, mediacompanies and brands to instantly deliver mobile video to digital, broadcastand OTT. Channels will call for viewers to submit videos of various events likebreaking news, politics, cultural events and sports, and the content will becurated broadcast on local programming on Sinclair's digital assets. The newinventory of video will be rights-controlled by Sinclair, according to a July19 press release.

Sinclair owned channels will eventually roll out Burst OnTV, a platform that lets users get video from any mobile device onto livebroadcasts, digital networks, social media channels or OTT. Through BOTV anyonewith a smartphone can record a video and get it uploaded onto live mediastreams without necessitating download, or a mobile app. For media companiesthis would translate into content that is easily monetized, giving them sustainablerevenue from owned content.