Nielsen Holdings PLC unit SuperData Research Holdings Inc. unveiled a new measurement tool for online gaming content and streaming.

Called the SuperData Arena dashboard, the new viewership reporting tool was developed to provide games publishers, brands and sponsors with in-depth audience metrics and insights across gaming video content and esports platforms and services, the company said Oct. 10.

"Watching games online has quickly become one of the most popular forms of interactive entertainment with many games video titles and esports events now generating audiences that rival traditional media content," Joost van Dreunen, co-founder at SuperData, said in a statement. "The new SuperData Arena dashboard offers brands and publishers the ability to have a combined view of gaming video streaming data metrics with game sales data. It provides a holistic view of how players and fans are consuming and engaging with streaming content across the world's most popular channels and platforms."

SuperData Research offers insights on a variety of entertainment content.