Kering SA's luxury fashion brand Gucci will discontinue using animal fur in its products beginning with its spring-summer 2018 collection, according to an Oct. 11 announcement from animal protection group The Humane Society of the United States.
The release said Gucci President and CEO Marco Bizzarri disclosed the policy Oct. 11 during the 2017 Kering Talk at The London College of Fashion.
The new rule means the global fashion house can no longer use mink, coyote, raccoon, dog, fox, rabbit, karakul (otherwise known as swakara, Persian lamb or astrakhan) and other species bred or caught for fur in making its products, the release noted.
The Humane Society said Gucci joins other fashion brands and retailers including Armani, Hugo Boss AG, YOOX Net-A-Porter Group SpA and Stella McCartney in going fur-free.