Real estate services company RE/MAX Holdings Inc. bought real estate technology startup First.

The startup offers the First application, an intelligent coaching platform designed to help real estate agents identify future listings within their personal network. The app also organizes and consolidates an agent's database and tracks won or lost business.

First CEO and co-founder Mike Schneider will continue to oversee the Durham, N.C.-based business.

RE/MAX agents in the U.S. will have exclusive access to the First platform at a significant discount starting in early 2020. Existing First clients not associated with RE/MAX may still use the platform until their contract expires, or through the end of 2020.