Twitter and LeEco form advertising partnership
Central European Broadcaster Monetizes Content with a New Online Streaming Service
Debt Ceiling Debate: IR Teams Should Prepare for Potential Market Downturns
Insight Weekly: Loan-to-deposit ratio rises; inventory turnovers ebb; miners add female leaders
Insight Weekly: Sustainable bonds face hurdles; bad loans among landlords; AI investments up
Twitter Inc.and LeEco struck anadvertising partnership May 11.
Pursuant to the partnership, LeEco will gain access toTwitter's First View, a video-based advertising product, in a bid to reachaudiences worldwide.
The partnership will enable the companies to gain access tocampaign-based analytics, advertiser tools and resources and custom research.
