trending Market Intelligence /marketintelligence/en/news-insights/trending/EBwBhCZ7VVRvpFIurJ--hA2 content esgSubNav
Log in to other products

 /


Looking for more?

Contact Us
In This List

PepsiCo acquires majority stake in Ethiopian snacks-maker Senselet

Blog

Tracking Credit Risk of a Major U.S. Retailer

Blog

M&A rebound sparks optimism for near-term deal activity

Blog

What's on the Horizon for the Cruise Hotel Resorts Sector

Blog

Message in a (Word)Cloud


PepsiCo acquires majority stake in Ethiopian snacks-maker Senselet

PepsiCo Inc. has acquired a majority stake in Ethiopian snacks producer Senselet Food Processing PLC, according to a Dec. 24 release.

Senselet was founded in 2015 by Dutch food chain-focused investment firm Veris Investments BV and produces the Sun Chips potato snack brand. It has a production facility about 65 kilometers outside Addis Ababa and employs more than 150 people.

According to the release, Veris will retain a minority stake in Senselet and work with PepsiCo to further expand the business and develop potato sourcing programs in Ethiopia.

PepsiCo earlier this month acquired another snacks business, New York-based BFY Brands LLC.

Financial details of the transaction were not disclosed.