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Media & Comm, editor's picks: NBCU takes Facebook to task; Fox to trim ad load


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Media & Comm, editor's picks: NBCU takes Facebook to task; Fox to trim ad load

Here are the editor's top picks for the week.

Conference Chatter: Upfronts 2018: As CBS declares ratings victory, legal battle for control simmers

CBS Corp. President, Chairman and CEO Les Moonves received a standing ovation at the programmer's upfront presentation, which revealed a new Monday schedule and a "Murphy Brown" revival in Thursday's comedy block. The long-time executive, who received a standing ovation from upfront attendees at Carnegie Hall, said: "For years, I have told you that I will only be out here for a short time. This year, for the first time, I might mean it."

Upfronts 2018: NBCU takes Facebook to task

NBCUniversal Media LLC CEO Steve Burke and ad sales Chief Linda Yaccarino assailed Facebook Inc. over privacy and measurement issues during a presentation to advertisers. NBCU CEO Steve Burke, following a sizzle reel production that touched on the company's myriad properties, quickly noted that "digital companies are being accused of invasion of people's privacy, accused of false measurement."

Upfronts 2018: Turner highlights multiplatform connection for brands

At its upfront presentation to advertisers, Time Warner Inc.'s Turner Broadcasting System Inc. put its full portfolio on display and championed the value of multiplatform viewing. Donna Speciale, president of ad sales, exhorted media buyers to think beyond the traditional run of 30-second ad units. "Make no mistake — TV matters, but when you only buy TV, you are missing value and opportunity," said Speciale. "Our industry spends a lot of time talking about the future, but talk isn’t action, and we are not changing fast enough."

Upfronts 2018: Fox ad chief: Reduction plans 'more noticeable' than other nets

Joe Marchese, president of advertising revenue, Fox Networks Group, outlined a series of ad innovations for media buyers, aimed at trimming ad load and providing brand lift. Marchese said 21st Century Fox Inc. wants to bring brands "closer to the drama, closer to the laughter, closer to the competition" with JAZ pods, featuring just the "a" and "z" positions, the first and last units in 60-second commercial breaks.

Upfronts 2018: CW has no plans to trim ad load

With the addition of Sunday night to its lineup, The CW (US), a joint venture between CBS and Time Warner, doesn't intend to reduce the ad load within its overall programming slate. Rob Tuck, executive vice president of national sales, speaking on a May 17 conference call with reporters ahead of the network's upfront presentation, said that with the launch of its Sunday night lineup, the company's available ad inventory would grow about 20% during the 2018-19 TV season.