First CashFinancial Services Inc. and Cash America International Inc. are in advanceddiscussions for an all-stock merger of equals, Bloomberg News reported April27, citing "people with knowledge of the matter."

An agreement could be announced as soon as the week of April25, according to the report. However, negotiations could still fail, and a dealhas yet to be finalized.

First Cash and Cash America are approximately valued at $1.4billion and $987 million, respectively, the news outlet noted.

Respective company representatives did not immediatelyrespond to requests for comment, Bloomberg said.