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ComScore adds mobile data inputs to Plan Metrix service

ComScore Inc.on July 26 launched mobile data insights within Plan Metrix in the U.S.

In addition to delivering desktop insights, the combined productwill provide insights into the offline behavior of mobile users on a monthly basis.

Plan Metrix, which gets input from both Media Metrix and MobileMetrix, caters to advertisers, agencies, publishers and marketers, who use the informationto better understand the demographics of the audiences.