Hive9 Inc., an Austin-based marketing performance management company, raised $2.3 million in a second round of funding.
Private investment company Trousdale Ventures LLC participated in the round along with existing investors Silverton Partners and LiveOak Venture Partners LP, according to a Jan. 25 news release. Hive9 said it will use the investment to expand its product development, distribution and marketing operations.
Following the transaction, Hive9 named Ginger.io Inc. CEO Russell Glass to its board of directors.
As part of the operational expansion, Hive9 appointed Bruce Brien as chief strategy officer. He will focus on Hive9's internal growth strategies as well as externally on the strategies of Hive9's clients and prospects.