Target Corp. became the latest big-box retailer to employ voice-activated shopping on Alphabet Inc.'s Google Express for thousands of items found in Target stores, the company announced in an Oct. 12 press release.
The partnership will also include the addition of the Target REDcard as a payment option on Google Express beginning in 2018 and the promise to "explore and develop future digital experiences focused on Target's signature style categories."
The expansion of voice shopping on Google Express comes after a successful trial in California and New York City. The feature is now available nationwide, with the exception of Alaska and Hawaii, for thousands of Target items, minus perishables such as certain foods. Customers who order on Google Express will receive their orders in two days, according to the Target press release.
Target follows Wal-Mart Stores Inc.and Home Depot Inc. in offering products for sale on Google Express, as the retailers opt for Google Assistant over rival e-commerce retailer Amazon.com Inc.'s voice-activated assistant Echo.