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H&M launches online store in Saudi Arabia, United Arab Emirates

Swedish apparel retailer H&M Hennes & Mauritz AB on May 31 launched online stores in Saudi Arabia and the United Arab Emirates.

The company said the new store will feature the same collections online that are available in stores.

The company, in its efforts to expand online offerings, operates some 43 online stores in different markets.

H&M recently opened an online store in India and a flagship store on Tmall, a Chinese e-commerce platform run by Alibaba Group Holding Ltd.

The company opened its first store in Saudi Arabia in 2008 and in the UAE in 2006.