trending Market Intelligence /marketintelligence/en/news-insights/trending/7uNa0JD6a-V42X44sj-ogA2 content esgSubNav
In This List

Amazon, Flipkart, Snapdeal suspend sales in response to new regulations

Podcast

MediaTalk | Season 2
Ep.9 How Consumers Split Their Dollars, Time Among Streaming Services

Podcast

MediaTalk | Season 2
Ep.8 The Masters Returns

Case Study

A Sports League Maximizes Revenue from Media Rights

Podcast

Next in Tech Episode 162: The cloud native journey


Amazon, Flipkart, Snapdeal suspend sales in response to new regulations

Amazon.comInc.'s India unit, Flipkart Ltd. and Snapdeal have temporarilystopped their sales events and related advertisements to comply with 'snew e-commerce regulations, Livemint reported April 28, citing five peoplebriefed on the matter.

The government's new e-commerce rules include banning onlinemarketplaces from swaying product and service prices, which prompted the trioto cancel scheduled sales promotions in order to avoid possible penalties, suchas Flipkart's app-only sale on the first week of May and Snapdeal's andAmazon's plans of holding a one-day sale for their featured products.

In preparation for Diwali, a five-day Hindu festival, inOctober, the three e-commerce giants are looking for new ways to advertisesales and fund their discounts without attracting the ire of Indian regulators.