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Amazon, Flipkart, Snapdeal suspend sales in response to new regulations

Amazon.comInc.'s India unit, Flipkart Ltd. and Snapdeal have temporarilystopped their sales events and related advertisements to comply with 'snew e-commerce regulations, Livemint reported April 28, citing five peoplebriefed on the matter.

The government's new e-commerce rules include banning onlinemarketplaces from swaying product and service prices, which prompted the trioto cancel scheduled sales promotions in order to avoid possible penalties, suchas Flipkart's app-only sale on the first week of May and Snapdeal's andAmazon's plans of holding a one-day sale for their featured products.

In preparation for Diwali, a five-day Hindu festival, inOctober, the three e-commerce giants are looking for new ways to advertisesales and fund their discounts without attracting the ire of Indian regulators.