trending Market Intelligence /marketintelligence/en/news-insights/trending/7SRzq-jgaXBAqCWd-ydnBw2 content esgSubNav
In This List

Cox set to launch unlimited data options


ESG & Technology: Impacts and Implications


A Telecom Company Relies on Deep Data to Chart its Future Strategy


Next in Tech | Episode 35: Multifactor authentication needs and hesitations


Episode 36: Guy Kawasaki on Innovation

Cox set to launch unlimited data options

Cox Communications Inc. is ready to offer new unlimited data options for its broadband customers who currently have a 1 terabyte data cap, a spokesman said.

With the new plan, those who exceed the data limit can pay an additional $50 a month for unlimited usage, or an additional $30 a month for 500 GB of extra data. The company will start communicating the new offerings to customers this week and these options will be available immediately in most markets, the spokesman said.

Currently, Cox charges $10 per month for each 50GB of additional data consumed.

Major cable companies started testing unlimited data offerings a few years ago. Such moves were under tight scrutiny under former FCC Chairman Tom Wheeler, who questioned operators' practice to slow down the data of some of its unlimited data users. In addition, he questioned some operators' moves to exempt certain data usage from customers' monthly allowance. Wheeler in January 2016 ruled that zero-rated services like T-Mobile US Inc.'s Binge On violated net neutrality.

Under current chairman Ajit Pai, the FCC has taken a different stand. The agency is currently looking to overturn the Open Internet Order of 2015, which reclassified broadband as a common carrier service. The reclassification made broadband subject to more stringent regulatory authority, enabling the FCC to enforce its net neutrality rules against blocking, throttling and paid prioritization. The commission is giving consumers, executives and interest groups more time to file reply comments in the proceeding.