VICE MediaInc. tapped former DiscoveryCommunications Inc. executive Arjan Hoekstra to oversee theexpansion of the Viceland(US) network across the European market, TBI Vision reported April 5, citing a statement.

Hoekstra, who will assume the role of general manager ofEurope at Vice, previously oversaw Discovery Asia before leaving the company inMarch 2015, according to the report.

Viceland launched in North America in February, and is setto launch in the U.K. andIrelandin September.