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Sinclair launches OTT ad platform

Sinclair Broadcast Group Inc. has launched a new platform for over-the-top advertising.

CompulseOTT will offer advertisers 15- and 30-second commercials for more than 100 networks and brands on distribution platforms such as Roku Inc., AppleTV, gaming consoles, smart TVs and streaming sticks.

The platform also offers ad targeting based on a variety of behavioral characteristics such as "intent to purchase a midsize sedan" or "travel enthusiast," on top of basic demographics such as age, gender and household income.

CompulseOTT is available in all 210 Nielsen DMAs®.