Cinemark Holdings Inc.'s Movie Club monthly subscription program has reached 350,000 active members, representing more than 1,000 members per theater.
Movie Club members represent about 6% of Cinemark's box office revenues and have a 75% redemption rate of Movie Club ticket credits, the company said Aug. 8. Among other benefits, the Movie Club offers one 2-D movie ticket at any show time for $8.99 per month.
Movie ticket subscription service MoviePass Inc., meanwhile, canceled a plan to increase prices and instead decided to limit subscribers to three movies a month. MoviePass launched its $9.95 per month unlimited movie ticket subscription in August 2017.
AMC Entertainment Holdings Inc. on the other hand said its AMC Stubs A-List movie-ticketing subscription service reached 175,000 members in its first five weeks of operation, ahead of the company's internal forecast of 500,000 members one year from launch. AMC launched its $19.95-per-month subscription service in June.
Cinemark is a domestic and international motion picture exhibitor, operating 539 theaters with 5,998 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of June 30.