Intu Properties Plc has enlisted several technology startup companies under an innovation program launched in May, Property Week reported.

The chosen startups include BotsAndUs, GoInStore, WoraPay, Toky Woky, Infraspeak, Percent and Soza Health, which provide a host of products and services focusing on in-store customer experience and improved online shopping, among other things.

The Intu Accelerate program was set up to develop businesses with the potential to help "shape the next big thing for the retail and leisure market," Intu said when it opened the program for applications.

The program, in partnership with innovation company L Marks, will allow the startups to run their technologies for 10 weeks in Intu shopping centers and on intu.co.uk. They will also receive mentoring from the retail landlord and will be allowed to use Intu's central London office space, according to the Oct. 13 report.

The companies may also seek further investment when the pilot run ends in November.