Target Corp. on Oct. 7 launched a new brand of home and personal care products, with most items priced below $2.

The new range named Smartly includes more than 70 household items such as kitchenware, cleaners and personal hygiene products.

The Minneapolis-based supermarket chain said Smartly is aimed at budget-conscious shoppers who prefer to buy items in small amounts and not in bulk.

The company also said Smartly is suitable for people who live in small spaces with little storage space.

Smartly will be available online and in-store beginning Oct. 14. New products will follow through early 2019, Target added.