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Report: Star India invests in data analytics startup

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Report: Star India invests in data analytics startup

STAR IndiaPvt. Ltd. made a $9.2 million investment in cloud-based datascience and analytics firm Sagacito Technologies Pvt. Ltd., Livemint reportedJuly 19, citing two people familiar with the deal.

Of the amount, Star India reportedly invested $1 million inexchange for a 10% equity interest in the startup. The remaining $8.2 millionwill go through a build-and-operate model, under which the broadcaster will use Sagacito's tools over afive-year period.

Star India declined to confirm the transaction's otherdetails.

Sagacito was founded by Ravi Dhariwal and Arunabh DasSharma, both former top executives at media conglomerate ,according to the report.

Star India is a unit of 21st Century Fox Inc.'s