VMG Partners acquired snack-maker Popchips Inc. from Verlinvest SA and others for an undisclosed amount.
The acquisition, which involves the brand in North America and "most international markets" outside of the U.K. and Europe, was made through VMG's newly formed snack platform Velocity Snack Brands, which will acquire, incubate and grow snack brands.
Barclays was financial adviser to Popchips and Verlinvest in the transaction, while Morrison Foerster was Popchips' legal adviser.
San Francisco-based Popchips is a snack brand that produces popped chips.
VMG Partners is a private equity firm investing $10 million to $30 million in lifestyle, wellness, food and beverage, nutrition, brewing, personal care, pet care, household product, and leisure companies.
