Nielsen Holdings PLC acquired a minority stake in digital video-focused analytics company OpenSlate, for an undisclosed amount.
Under the deal, Nielsen will provide equity capital to OpenSlate, which will be used to expand the latter's team and technology.
The companies will also form a strategic alliance that will see the integration of OpenSlate's technology with Nielsen's currency measurement solution, Digital Ad Ratings.
OpenSlate measures and scores more than 600 million ad-supported videos.
