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Entertainment One Ltd.'s preschool show "Peppa Pig" is set for broadcast and licensing launches in South Korea, World Screen reported Oct. 6.
The show will air on the CJ Tooniverse cable channel starting Oct. 10. EOne will also roll out a related consumer products lineup, naming Gideon Co. Ltd. as master toy partner for Peppa Pig in South Korea.
In addition, YeaRim-I was signed as publishing partner for the brand, offering a line of bilingual storybooks.