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Media & Comm, editor's picks

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Case Study: Transforming Sales Enablement Data at a Global Advertising and Media Firm

Impact of COVID 19 on US Video Entertainment Trends

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Media & Comm, editor's picks

Here are the editor's toppicks for the week.

Thesuccessful leveraging of a much beloved IP to a viral hit with the new game"Pokémon Go" could prompt Nintendo to make other popular charactersavailable for mobile platforms. While some industryobservers believe Pokémon Go is on track to out-earn every other mobile game onthe market, Nintendo itself does not fully own either the brand or the game,meaning only a fraction of the revenues will reach the console maker. Still,the game's success likely cements Nintendo's recent embrace of a mobilestrategy.

TheFCC has ensured there is plenty of supply for its historic 600-MHz incentiveauction. But there is no way to ensure demand. Withless than a month to go before the forward-auction portion of the auction, 62bidders made qualifying down payments, but only a handful of those have thedeep pockets required to spend big on spectrum. "It's the usual suspects.None of the dark horses have shown up," Recon Analytics Analyst RogerEntner said in an interview.

Techequities have been somewhat out of favor throughout 2016, and a close look attech-focused ETFs underlines the trend. This year has seen more investmentdollars being pulled from technology-focused ETFs than added, by far, thoughthe outlook appears to have improved somewhat at the end of the half.

Linearnetworks' serialized dramas this summer have failed to connect with manyviewers, who are instead embracing reality, competition fare and -owned 's "Sunday Fun& Games" block.

TheMiddle East and North Africa region is an expanding market for e-commerce, asits fast-growing, young population presents opportunities for investors. Yet anumber of challenges exist for online retailers trying to conquer this part ofthe world. S&P Global Market Intelligence sat down with Khaldoon Tabaza,founder and managing director of iMENA Group, an e-commerce giant in the MiddleEast and North Africa region, to discuss market opportunities and hurdles.