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Orange rebrands Belgian unit

rebranded itsBelgian unit Mobistar to , aligning theFrench telco's European operations under a single brand.

The rebrandcomes as the company prepares to roll out its fixed-mobile convergent offers inBelgium, Orange announced May 10.

A total of230 Mobistar shops in Belgium will be rebranded under the Orange brand by theend of May.

Orangecurrently operates in 28 countries worldwide, including eight in Europe.

Mobistarhad about 3 million customers at the end of March, Orange said.