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Twitter augments average audience with second 'TNF' game stream

Theaudience for TwitterInc.'s second streaming presentation of "Thursday NightFootball" grew nearly 5% from its opener, while its average audience roseby more than one-third.

Accordingto the NFL, Twitter's streamcast of CBS (US)'s production of the New England Patriots' 27-0win over the Houston Texans reached 2.2 million viewers worldwide on Sept. 22,up 4.8% from the 2.1 million from its Sept. 15 offering of the New York Jets-Buffalo Billscontest. The average audience for the non-competitive affair on Sept. 22 was327,000, a 34.6% advance from the 243,000 for its initial streamcast.

Theaverage digital audience for week two of "TNF" across Twitter, NFLMobile from Verizon, Watch NFL Network, NFL Game Pass (international) andauthenticated users on CBS Digital platforms was 398,000, up 26.8% from 314,000for the first game. All told, the digital properties presenting "TNF"reached 2.5 million viewers for Patriots-Texans, compared with 2.4 million forJets-Bills.

Twitter,which is reportedly considering a sale, counted 2.6 million viewers worldwide — defined asthose watching for a minimum of three seconds with the video being 100% inview—for the "NFL Thursday Night Kickoff," compared with 2.3 millionfor the pregame show on Sept. 15.

Despitethe lopsided score, the Sept. 22 telecast, simulcast on CBS and garnered 17.5million viewers, 3.6% more than the 16.9 million average audience for the NewYork Giants-Washington matchup the year before, according to Nielsen live plussame-day national ratings. It was also up 13.6% from an average of 15.4 millionviewers the prior week, when the Jets defeated the Bills 37-31.

Combiningthe linear and digital viewing, the Patriots-Texans tussle was seen on anaverage minute audience basis by 17.9 million watchers, a 14.0% advance fromthe 15.7 million for Jets-Bills.