trending Market Intelligence /marketintelligence/en/news-insights/trending/38M5bgjkY0WoiF05VvtiUg2 content esgSubNav
In This List

Twitter to stream 2 original NBA shows


Insight Weekly: Sustainable bonds face hurdles; bad loans among landlords; AI investments up


Master of Risk | Episode 3: Live from the Global Credit & Risk Symposium

Volume of Investment Research Reports on Generative AI Skyrocketed in Q1 2023


Next in Tech | Episode 116: Securing Digital Experiences

Twitter to stream 2 original NBA shows

Twitter Inc.and The National Basketball Association have inked a deal for NBA to developexclusive, original content to air on Twitter's platforms, Bloomberg Newsreported July 19.

The microblogging service will reportedly broadcast twoexclusive shows developed by the NBA, along with rapid replays andbehind-the-scenes videos on its Periscope and Vine apps. Live games are notincluded in the deal as NBA's deals with Time Warner Inc.'s TNT (US) and Walt Disney Co.'s ABC (US) and ESPN (US) networks are valid until after the 2024-25season, according to the report.

Financial details of the deal were not disclosed, accordingto the report.

Twitter, which is moving toward video streaming across itsplatforms to increase ad revenue, recently won streaming rights for TheNational Football League's Thursday Night Football for the 2015 NFL regularseason. The company also inkeda live streaming deal for Pac-12 Plus, a network showcasing live eventsproduced by the 12 universities of the Pac-12 conference.