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Burberry sues Target for copyright infringement of signature check print


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Burberry sues Target for copyright infringement of signature check print

Burberry Group PLC has sued Target Corp. for copyright infringement of the designer brand's signature check print.

The U.K.-based company alleges that Target is selling the copied pattern on scarves, even after a 2017 cease-and-desist letter regarding other merchandise. Target had already used the pattern on water bottles and other merchandise, according to the lawsuit.

"Target's misuse of the Burberry check trademark on counterfeit and infringing merchandise has significantly injured Burberry's hard-earned reputation and goodwill, and has diluted the distinctiveness of the famous Burberry check trademark," the complaint charged.

Burberry is seeking monetary damages of up to $2 million for each trademark that Target has counterfeited or infringed, court costs, an injunction barring Target from selling the items and the destruction of the products.

Target did not immediately respond to a request for comment. A Burberry spokesperson said the company is not commenting beyond the filing.

The documents were filed with the U.S. District Court for the Southern District of New York on May 2.