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ComScore rolls out new consumer analysis offering

ComScore Inc. unveiled its new Plan Metrix Multi-Platform offering that combines consumers' desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors.

The company said Dec. 14 that the product marks the first milestone in comScore's broader initiative to expand the availability and utility of advanced audience segments in its products.

Plan Metrix Multi-Platform reports nearly 4,000 different attributes across various lifestyle interests and activities, including automotive, beauty, electronics/computers, financial, food and beverage, health, home and living, retail and apparel, sports and leisure, travel, clothes, and fashion.