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Report: YouTube planning new online TV service

's YouTube isplanning to launch an online subscription TV service called Unplugged in 2017,Bloomberg News reported May 4, citing people familiar with the matter.

The servicewill stream cable TV channels over the internet, and the company executiveshave spoken with media companies such as Comcast Corp.'s NBCUniversal Media LLC, , and No rights deals havebeen struck yet.

YouTube,which has already made the required modifications to its technicalarchitecture, wants to offer a channel bundle for less than $35 a month.

Accordingto sources, the TV channels could be packaged several ways: a skinny bundlewith the four broadcast networks and some popular cable channels, and themedbundles featuring less popular channels. Customers will reportedly be chargedone fee for the main bundle, and smaller monthly fees for the thematic bundles.

However,Google, like Apple, is reportedly struggling to secure the channels it wants atthe desired price as large media companies expect it to pay more than existingpartners AT&TInc. and Comcast.

In October2015, Google launcheda paid, ad-free version of YouTube named YouTube Red.

Google is aunit of Alphabet Inc.