DTE Energy Co. on June 4 announced plans to spur electric vehicle adoption in Michigan by educating customers and offering incentives.

Under an initiative called "Charging Forward," the company will provide a rebate of up to $500 to residential customers who purchase or lease an electric vehicle, install a qualified level-2 charger and enroll in a special rate beneficial for electric vehicle charging.

Business customers could receive incentives of $2,500 per port and $20,000 per charger when they install level-2 or DC fast chargers.

The program also aims to encourage DTE customers to charge their EVs during off-peak hours to help spread demand on the electric grid.

DTE has partnered with public and private companies to build charging stations in public areas such as Detroit's Beacon Park. The company is also working with General Motors Co. and Ford Motor Co. to test tools for EV charging.

DTE aims to cut its CO2 emissions by at least 80% by 2040.