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Alliance Data to provide private-label credit services for vacation business

Alliance Data Systems Corp.'s Columbus, Ohio-based card services business entered into an agreement to provide private-label credit services for Wyndham Vacation Clubs, the vacation ownership business of Wyndham Destinations.

Alliance Data will develop and launch a credit program designed to provide payment and financing options for down payments and upgrades. Both Alliance Data and Wyndham Vacation Clubs will partner to leverage Alliance Data's credit marketing tools to drive credit applications and to further engage consumers.

In addition, Alliance Data will apply its marketing and data toolset to provide data-driven insights into existing and potential owners. Wyndham Destinations will have access to Alliance Data's mobile marketing solutions, including mobile credit acquisition and SMS marketing platforms.