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Japan's Start Today plans to change name to Zozo

Japanese online retailer Start Today Co. Ltd. on May 21 said that it plans to change its name to Zozo Inc. to help increase brand awareness as it seeks to expand globally.

The company, which owns online fashion mall Zozotown, added that the plan will be officially decided during its shareholders meeting June 26.

If approved, Start Today said the change will be effective Oct. 1.