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Report: Salesforce CEO seeking investors' approval to buy Twitter

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Report: Salesforce CEO seeking investors' approval to buy Twitter

CEO MarcBenioff is strongly urging investors to acquire , as the latter isexpected to receive takeover bids in the coming days, The Wall Street Journal reported Oct. 4, citing people familiarwith the matter.

Benioffreportedly described Twitter as an "unpolished jewel," which couldenhance Salesforce's push into advertising and e-commerce.

Salesforceis expected to compete with Alphabet Inc. unit Google Inc. and WaltDisney Co., among other suitors for the social networking platform.

Severalanalysts believeacquiring Twitter would be more practical for Disney, among other bidders, dueto the media giant's foothold in news and sports content.