Amazon.com Inc. struck a deal with Indian home video outfit Ultra Media & Entertainment to secure more Bollywood content for Amazon India's Prime Video service, Variety reported Dec. 23.

The deal will allow Prime Video subscribers in India to watch about 300 Ultra titles.

Amazon, which launched Prime Video in India on Dec. 14, has existing Bollywood content deals with T-series, Dharma and Vishesh, according to the report.