Discovery Communications Inc. inked a sub-licensing deal with Polish public broadcaster Telewizja Polska SA for two Olympic Games.
The deal covers free-to-air audio-visual rights in Poland for the PyeongChang 2018 Winter Olympics and Tokyo 2020 Olympics, according to a Feb. 1 news release. The company has also sub-licensed rights for the two Olympic Games in other European countries. These include Eesti Meedia in Estonia, Georgian Public Broadcasting in Georgia, RÚV in Iceland, Latvijas Neatkariga Televizija in Latvia, Lietuvos Olimpinis Fondas in Lithuania.
To supplement the deal with Czech broadcaster Ceska Televize, Discovery also made a nonexclusive radio rights deal with Czech Radio in the Czech Republic.
So far, Discovery has made 18 Olympic Games sub-licensing deals, including deals with ORF in Austria, Belarus National State Broadcasting in Belarus, HRT in Croatia, YLE in Finland, MTVA in Hungary, RTE in Ireland, NOS in the Netherlands, RTV Slovenija in Slovenia, RTVS in Slovakia, SRG SSR in Switzerland and British Broadcasting Corp. in the U.K.
Eurosport Television AB holds the rights to air every moment of the Olympics on payTV and through its digital and mobile services, with Discovery holding the exclusive multimedia rights for the games in 50 countries and territories in Europe for the 2018 through the 2024 Olympic Games.