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Samsung to buy AI firm Viv Labs

Samsung Electronics Co. Ltd. will acquire U.S. artificial intelligence startup Viv Labs Inc. for an undisclosed sum, according to an Oct. 6 news release.

Viv Labs' Viv platform enables developers to build voice recognition-based assistants and interfaces for apps and services. Samsung expects the acquisition to bolster its efforts to develop an AI-based open ecosystem across its product lineup.

Viv Labs will remain an independent company under Samsung after deal completion, which is subject to customary closing conditions. However, Viv founders Dag Kittlaus, Adam Cheyer and Chris Brigham will work with Samsung's mobile communications division. Kittlaus and Cheyer were part of the team that created Apple Inc.'s voice recognition software Siri.

The Viv deal is the latest in Samsung's string of tech firm acquisitions in the U.S. The South Korean company earlier purchased mobile wallet services provider LoopPay and cloud services firm Joyent Inc.