Data solutions providers Research Now Group Inc. and Survey Sampling International LLC have entered into a merger agreement.

The combined assets of the two companies will position the integrated organization to expand its product offerings with services like audience activation and engagement, paths to purchase, measurement, and artificial intelligence-based insights.

The combined entity will be privately held. Court Square Capital Partners LP and HGGC LLC, the majority owners of Research Now and Survey Sampling International, respectively, will remain the majority stakeholders of the combined business.

The merger is expected to close by the end of 2017. Terms of the deal were not disclosed.