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Meredith buys digital platform SwearBy

Meredith Corp. acquired digital platform SwearBy for an undisclosed sum.

Under the deal, SwearBy founder Kate Foster Lengyel will continue to lead SwearBy in her new role as general manager, according to a Jan. 9 news release.

Meredith's President and Chief Digital Officer Catherine Levene said integrating SwearBy into Meredith Digital will allow the company to expand into features, functionality, categories and distribution.

SwearBy is a digital platform for word-of-mouth recommendations designed to crowdsource and share products that women swear by based on their personal experiences.