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Episode 11 - How COVID - 19 Has Reshaped The Advertising Industry


Episode 1: Origins of 451 Research - Part 1


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Episode 2: Origins of 451 Research - Part 2


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Listen: Episode 11 - How COVID - 19 Has Reshaped The Advertising Industry

In this episode, we talk to Discovery Communications ad sales chief and our own media analyst on the impact of the COVID-19 pandemic on advertising, on traditional and digital media properties. We'll also talk about programming plans for the summer, including the impact of the postponement of the Tokyo Olympics and the upfront selling season ahead of whatever this whole season will bring.

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