Tata Motors Ltd. launched a new sales platform to allow customers to buy cars online amid the coronavirus-induced lockdown in India.
The company's new platform, called Click to Drive, has been integrated with all of its dealers from more than 750 outlets in India.
Customers who are looking to buy Tata cars can register on the website, select their vehicle of choice and pick the nearest dealership for home delivery or pickup at a later date.
Tata's move comes as auto sales in India plunged by 51% year over year in March following the government's imposition of a nationwide lockdown to help stem the spread of the coronavirus outbreak.
According to the Society of Indian Automobile Manufacturers, sales of passenger cars fell to 143,014 units in March from 291,861 units sold in the same month a year ago.
"The month of March 2020 was one of the most challenging months for the auto sector as the 21-day lockdown resulted in bringing the production and sales of vehicles to a standstill in the last week," SIAM President Rajan Wadhera said in a statement.