Amazon.com Inc.'s previous appearances at gaming conventions have typically revolved around showcasing its digital Appstore storefront and the Amazon Coins virtual currency. But the online retail giant expanded its presence at this year's Gamescom.

In a live setting at a booth adjacent to other major third-party publishers, the game "Breakaway" has been made playable for the first time. The game was developed by the Double Helix Studios team that was assimilated into Amazon Game Studios after Amazon acquired the company in 2014. Built on Amazon's own Lumberyard game engine, the game has been in a closed Alpha state since it was first announced in September 2016.

In a special demo session for the press, Matthew Priestley, the executive producer of "Breakaway," referred to the game as a "multiplayer fantasy sport," where two teams of four go head to head in an arena and attempt to move a relic to their opponent's goal. Each team member, or "warrior," has unique abilities that can be used to try and knock out the enemies and earn gold for upgrades throughout the match.

While the game looks very similar to other popular competitive multiplayer games, the fact that it was built from the ground up with streaming in mind makes it stand out. Amazon's Twitch livestreaming service is integrated directly into the game and every player has the ability to broadcast their live gameplay on the fly.

"At Amazon Game Studios, we are focusing on games that are as much fun to watch as they are to play, and we are doing that using all in-house Amazon tools and services, including the Lumberyard game engine, Amazon Web Services and of course, Twitch," an Amazon Game Studios spokeswoman told reporters at the demo session.

Livestreaming is so integral to the game that nearly all aspects of the game — from the size of the arenas where the matches take place to the structure and flow of the matches themselves — were designed to make the viewing experience easy to follow.

In an interview, Priestley said that Amazon Game Studios closely monitors comments and feedback from viewers on Twitch to make adjustments to the game, which have ranged from balance tweaks to the "warriors" that players control to changes to the camera to ensure that all the action is as visible as possible. In a way, the Twitch experience is actually molding the game while it is in its development stage. Similarly, Amazon in the past has released pilot episodes of new shows for its Prime Video subscribers and then allowed them to give feedback on the series.

Amazon Game Studios also set up a small eSports stage at Gamescom where players who win matches at the "Breakaway" booth can compete in front of a live audience, flanked by giant screens displaying the match and live commentators. And of course, all matches stream on Twitch as well, further emphasizing the company's desire to establish the game as a spectator eSport.

Amazon Game Studios would like to launch the game for a wider range of players by the end of the year, Priestley said, but it is still too early to determine whether that is possible.