Alliance Data launches private label credit card program for Famous Footwear

Alliance Data Systems Corp. introduced a new private label credit card program for Famous Footwear Ltd. customers.

The Famous Footwear Famously You Rewards Credit Card will be offered exclusively to about 22 million members of Famous Footwear's loyalty program, Famously You Rewards.

Famous Footwear is part of Caleres Inc. a diverse portfolio of global footwear brands, and has more than 900 stores throughout the U.S. and Canada.